IN HOUSE PRODUCTION • BRIGADE
As an experienced maker at various scales I positioned myself to lead, rebrand and elevate Hill Holliday’s in-house production capabilities. A multitiered effort to 1. solidify our talent and capabilities • 2. market and win the confidence of our internal creative teams and • 3. get on the scopes of our existing clients and to attract new work opportunities.
We developed a brand called Brigade, partly inspired by my personal experience cleaning a community quarry every year by hand. The shared watering hole fills with debris and algae every winter and has to be emptied and scrubbed every season so it can fill with fresh spring water over the summer and be enjoyed. The last and most difficult stage requires surfacing 12 months of muck from the deepest area of 18 feet. This can only be done by a bucket brigade scaling the granite face of the empty hole. Ages range from 8 to 80 are well positioned so sharing the load can be effortless.
We added T-shaped members, directors who could light, shooters who could cut and tactical producers who could crew up and line produce with the boots on the ground if needed. We put our full arsenal on display with a barrage of communications and frequent presentations. Campaigning for clients and our creatives. We supplied loot (custom collectable 3D printed Brigade imbedded film crew figures and useful production supplies like smoke grenades) and rations 🍾 to all our clients, including internal personnel, executing a full service production experience.
A well versed editor myself, editorial became our primary our most powerful resource. Allowing us unprecedented control over the pace and quality of all our video elements, including pitches.
To pitch the NFL we cut a sizzle of only footage we produced, no swipe
We pitched BMW car side, made good impression and won the motorcycle business. BMW Motorrad.
PRODUCING ACTIVATIONS FROM END TO END
LOW BUDGET BROADCAST
BROADCAST PROMOTIONS
