S N E A K E R S T O R I E S : adidas athletes and superfans unbox
We filmed this the day Derrick Rose signed his 250m adidas contract. Moments later after tears of joy, Rose walked onto set and surprised @crazyblackman101, who was there to unbox the All-Star colorway for his feed… and instead got a shock that sent his clip viral with over 1m views on that day alone
